Titletown Europe / The edit

FROMAGE.

Green Bay heritage. Paris attitude. A considered edit of club pieces, fan essentials and designs that go beyond game day.

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The collection story

Not just merch.
A point of view.

Rooted in Green Bay, worn in Paris. From understated club graphics to limited-run Sunday Service pieces, Fromage is where we tell the stories behind the things we make.

Titletown Europe Fromage editorial collection visual

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Made for the faithful.

01 / The club

Everyday Green & Gold

Hats, tees and sweats made for game days and every day in between.

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02 / Limited editions

Sunday Service

Special pieces for the moments worth remembering, from Paris watch parties to rivalry weekends.

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03 / Community

Operation Cheese Curds

Our most Wisconsin idea, by way of Paris. Discover the story and the mission.

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04 / The archive

Club favorites

Explore the complete collection, including new arrivals and returning staples.

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Green Bay, by way of Paris

Wear the story.

Our collections are an extension of the club. The people, the places, the rituals and the green-and-gold connection that brings us together.

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